Jan 182007
And again I’m entirely fascinated, but this time impressed. Leave it to a non-American country to devise a progressive and politically engaged doll for children. The shopping doll–carrying a reusable cloth shopping bag–is part of Japan’s campaign on global warming. Yes, it’s a governmental tool for reinforcing an ideology via children’s toys, but, even if you (gasp!) don’t believe in global warming, there could not possibly be anything wrong with encouraging reusable materials. Wait, aren’t the dolls themselves a threat as plastic products of consumer culture encouraging more consumption?
One Response to “More Plastic”
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And here you have the great contridiction of neo-liberalist capitalism: on the one hand it encourages environmentalism, awareness of gender, queer and racial inequalities, on the other it continues to spread markets and attempt to make goods cheaply (i.e. it would never, NEVER abandon plastic, unless there was another cheap material it could use).
So, how impressed did you end up being?